Last modified: March 3, 2016
Mind InFormation, LLC (“Company” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect or that you may provide about yourself when you visit the website www.lexercise.com (our “Website”) or when you use our integrated instructional platform for the identification and treatment of dyslexia and other similar learning difficulties (including the Website and all functionality, software, content and services made available thereon, the “Platform”). This policy also explains our practices for collecting, using, maintaining, protecting and disclosing your information.
This policy applies to any information that we collect via the Platform, including any information in any submitted web forms, e-mails, posts, texts, video-conference and other electronic messages between you and the Platform and any information about you transferred to the Platform from other websites or mobile or desktop applications. This policy DOES NOT apply to any information that we collect by any other means, including offline collection.
Information We Collect About You and How We Collect It
We collect several types of information from and about Therapists who use our Platform, including information by which you may be personally identified, such as name, postal address, e-mail address and telephone number, video and audio files with your image and voice as transmitted during video-conference teletherapy sessions, and information required for forwarding payment to you for the services you provide via the Platform, including bank account and other financial information (“Personal Information”). The information we collect on or through our Platform may include information that you provide by registering to use our Platform, using our services, posting material, requesting further services or reporting a problem with our Platform. We will also retain records and copies of your correspondence (including e-mail addresses), if you contact us.
As you navigate through and interact with our Platform, we may automatically collect certain traffic data and usage information to help us manage our content and improve your use of the Website. This may include information about your equipment, your IP address and your browsing actions and patterns when you visit our Platform, including the referring and exit pages. The technologies we use for this automatic data collection may include cookies that are stored on your computer and small embedded electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) on the Platform that permit us to count users and obtain other related statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
In connection with our on-going review of user experiences, you may also be randomly selected to provide feedback on your opinions and impressions of the effectiveness of the Platform, its Instructional Materials and its Interactive Learning Features. You provide this information to us by voluntarily agreeing to participate in such surveys and filling in and submitting online forms.
If you do not want us to collect this information your choice is (1) not to provide such information in the applicable forms, or (2) not to register for the Platform or to not access or use the above-mentioned features of the Platform. Please note that by omitting such information or declining to access or use certain features of the Platform, you may be unable to access certain portions or features of the Platform or the effectiveness of any services you arrange for via the Platform may be significantly hindered.
You also may provide information to be posted, published or displayed on certain public areas of the Platform, or transmitted to other Therapist users of the Platform or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. We cannot control the actions of other users of the Platform with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
Automatic Information Collection
When you access, use and navigate through the Platform, the Platform may use certain technologies (described below) to collect automatically the following information:
If you do not want us to collect this information automatically your choice is to not access or use the Platform.
We use the following technologies for automatic information collection:
Online Tracking and How We Respond to “Do Not Track” Signals
We also may use the automatic information collection technologies noted above to collect information about your activities on the Platform over time and across other websites, social media platforms, apps and online services (behavioral tracking). We may use the information collected in this way:
If your computer or mobile device sends a “Do Not Track” signal to the Platform, the Platform WILL NOT treat you differently from users who do not send such signals.
When you use the Platform or its content, certain third parties may use automatic information collection technologies to collect information about you or your device. These third parties may include:
These third parties may use tracking technologies to collect information about you when you use the Platform. The information they collect may be associated with your Personal Information or they may collect information, including certain Personal Information, about your online activities over time and across different websites, apps and other online services websites. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content outside of the Platform.
We do not control these third parties’ tracking technologies or how they may be used. We do not control whether or not such third parties’ websites respond to Do Not Track signals sent from your mobile device or web browser. If you have any questions about an advertisement or other targeted content, or if you would like to learn how third parties respond to Do Not Track signals, you should contact the responsible provider directly.
Except as specifically provided in this section no third parties are permitted to collect any Personal Information via the Platform, and no third parties are permitted to conduct online tracking of your Personal Information or regarding your activities over time and across other third party websites or on-line services via the Platform.
How We Use Information We Have Collected
We use information that we collect about you, including any Personal Information, to:
The traffic data, usage details, and “persistent identifiers” we collect help us to improve the Platform and to deliver a better and more personalized experience by enabling us to:
We use the feedback you provide in response to surveys you complete to improve the functionality of the Platform and ensure our expectations for quality service are being met by our own employees.
With your permission, we may also use your specific Lexercise success stories as advertising and promotional material to illustrate the efficacy of the Platform. We will contact you directly prior to using your information for this or any similar purpose.
Use of Your Information for Advertising and Marketing
We may use your Personal Information to contact you with promotional information about our own products and services as offered to you via the Platform (e.g., a special reduced-price offer in connection with a specific promotion we are running). Currently, we do not otherwise use any of your information for advertising or marketing purposes. We do not currently run banner or pop-up ads on the Platform, permit direct or indirect e-mail marketing or solicitation or online behavioral advertising by third parties, or sell or otherwise disclose your information to third party marketers or analytics companies.
Disclosure of Information We Have Collected
We may convert or combine your Personal Information into de-identified or aggregated data that does not disclose any of the Personal Information of any individual user. We may disclose any such de-identified or aggregated data without restriction.
In addition, we may disclose Personal Information that we collect or that you provide:
Social Media Sites and Widgets
You may be able to use social media widgets such as the Facebook “Share” button to share certain information posted on our Platform’s blog with third party websites, social media platforms or other individuals. These widgets will collect your IP address and identify which page you are visiting on the Platform, and make the information you share in connection with the use of such widget available to third parties. The information collected by such widgets is controlled by third party privacy policies. Depending on the privacy settings you have adopted on such third party websites or social media platforms, the use of such widgets may result in postings to public forums and message boards that are accessible widely across the Internet. Any information you include in connection with the use of such widgets is considered non-confidential and non-proprietary. You make such postings at your own risk.
Your Choices About Our Collection, Use and Disclosure of Information
You have certain choices regarding the Personal Information you provide to us.
If you do not wish for us to notify you about special promotional offers related to the Platform or other services offered by us, you can opt-out by simply clicking on the “Unsubscribe” or “Updating your e-mail preferences,” link in the most recent e-mail you received from us and follow the prompts that appear or by contacting us by telephone to be added to our do not call list. For the e-mail opt-out to function across time, you must have your browser set to accept browser cookies so the Platform can recognize you and your preferences. This opt out does not apply to information provided to you by e-mail as a result of transactions you carry out on the Platform (e.g., a transaction receipt), or as a result of a customer service request initiated by you.
Accessing and Correcting Information We Have Collected
You may review, change, refuse our further use or collection of, or request the deletion of your Personal Information by calling us at 1-888-603-1788 or e-mailing us at firstname.lastname@example.org.
Given that our access to certain Personal Information is essential to the proper functioning of the Platform, we cannot delete certain Personal Information about you (including, but not limited to, such pieces of information as payment information) without also proceeding to delete your user account and terminating your access to the Platform. We will notify you at the time you request a deletion of Personal Information whether such deletion will result in our termination of your account.
We may refuse to accommodate a request to change collected information if we reasonably believe that the change would violate any law or legal requirement or cause the information to be incorrect.
Your California Privacy Rights
California Civil Code Section 1798.83 permits users of our Platform that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us through the Contact Us page. Please note that we do not currently make disclosures of Personal Information to third parties for direct marketing purposes
Users Outside of the United States
Data and Payment Security
We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure. All information that you provide to us is stored on our servers behind firewalls and certain Personal Information will be encrypted using secure socket layer (SSL) technology.
The safety and security of your information also depends on you. When we have given you a password for access to certain parts of our Platform, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information over the Internet is not completely secure. Although we have implemented security measures that we think are adequate, we cannot guarantee the security of your Personal Information transmitted to our Platform. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Platform.
All payments processed via the Platform will be encrypted and transmitted securely using Secure Sockets Layer (SSL) technology.
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