Barrie Blackley-Sandie-1

Sandie Barrie Blackley, MA/CCC

Co-founder and Chief Knowledge Officer of Lexercise

Sandie's inspiration for Lexercise started at home: "I realized that my very bright son, a third-grader at the time, was having difficulty learning to read," Sandie explains. "I had been trained in the Orton-Gillingham Approach in graduate school but I hadn't had much occasion to use it. I dusted it off and used it with my son. After the first few lessons he asked me why no one had ever told him this was the way sounds and letters worked. It was a startling question and one I have been trying to answer ever since."

Sandie is a speech-language pathologist with more than 30 years of experience in the private practice sector. She is Visiting Assistant Professor of Communication Sciences & Disorders at University of North Carolina Greensboro, and founder/owner of the Language & Learning Clinic, PLLC, a private practice in Elkin, NC, and Greensboro, NC, specializing in communication disorders, including disorders of reading and written language.

In 1998 Sandie was honored with the Clinical Services Award by the North Carolina Speech, Hearing & Language Association (NCSHLA), the award for the state's most outstanding clinician, and recently was elected a Fellow of the American Speech-Language-Hearing Association (ASHA), the equivalent of a lifetime achievement award.


Chad Myers, MBA

Co-founder and Chief Executive Officer of Lexercise

Despite what he might say, Chad's sister is much smarter than he is. "I'm the oldest of three," Chad says. "My brother and I breezed through school. But our younger sister, Nickayla, who is as smart as we are, struggled and was held back in 2nd grade due to reading problems (dyslexia)." Chad saw how emotionally trying it was for her to be so intelligent yet be treated like she was stupid. He says, "Nickayla ended up getting her masters degree, but I can't help wondering how much happier her childhood would have been had Mom and Dad known about Structured Literacy therapy back then." Chad is passionate about using science and technology to quickly and effectively teach dyslexic children to read and write so that they can avoid the emotional and academic struggles his sister faced.

A skilled entrepreneur and technologist, Chad was CFO of, a Singapore startup in online distribution of user-generated mobile content, and was recently Adjunct Professor of Entrepreneurship and the Executive Director of the INSEAD Centre for Entrepreneurship at the business school, INSEAD in France and Singapore, where he also got his MBA. Chad's sister, Nickayla, is an international consultant in Munich, has more degrees than his piddly two, speaks German, and has traveled to over 90 countries.

Morgan Beidleman

Kristina Giordano

Professional Services Executive

Like Sandie and Chad, Kristina also has family members who were affected by inadequate help for children with dyslexia. Kristina is passionate about helping families of dyslexic children leverage technology to overcome their struggles. She believes that literacy is a critical life skill, and children who struggle to read, spell, and write should be able to get the intervention they need.

Kristina has a BA in International Business and has worked in various capacities helping technology companies develop and maintain fruitful customer relationships. She enjoys the fast-paced environment of a technology company and is thrilled she can leverage her customer-focused experience to help more families with struggling readers and writers.

Marie Lunney

Marie Lunney

Operations Manager

Marie is the newest member of the Lexercise team. She herself struggled with reading, writing and spelling as a child and knows the frustrations of finding and receiving language therapy. She has since overcome her childhood struggles and recently graduated Cum Laude from Elon University with a BS/BA in Marketing and Entrepreneurship. Marie is particularly excited to be able to blend her personal experience with her educational background at Lexercise. She is enthusiastic about helping families find convenient, personalized and effective language therapy.

Tori Whaley

Tori Whaley, M.Ed.

Clinical Educator for Lexercise

Since 2003, Tori has been a committed special educator, working as an elementary special education teacher. Her drive to improve outcomes for her students with dyslexia led her to the Neuhaus Education Center, where she was trained in Orton-Gillingham the summer after her first year of teaching. "I was so frustrated as a first year teacher, not knowing how to meet my students' needs. I spent the entire summer learning about dyslexia and was thrilled by my students' progress the next year!" Since then, she has used the method in English and Spanish with students in three states.

In 2009, Tori completed her M.Ed. in Special Education at the Peabody College of Vanderbilt University, where she focused on educational strategies for students with learning disabilities. She currently works with a non-profit dedicated to improving educational outcomes for young children in the city where she lives. When she is not working, Tori loves to read, cook, garden, and spend as much time outdoors as possible.

Watch a Video about Tori
Jennifer Salisbury

Jennifer Salisbury, M.Ed.

Clinical Educator for Lexercise

In 2004, Jennifer joined Teach for America as a special educator where she taught kindergarten through fifth grade. Her passion for reading instruction led her to be trained in a program based on the Orton Gillingham method. After achieving significant results with her students, she began conducting trainings to help strengthen other teachers’ reading instruction. “My motivation as a teacher is to share my love of learning, and my gift has been working with struggling readers. There is no better feeling than to help someone become a strong reader and independent learner.”

Jennifer’s love of travel and learning took her abroad where she taught English to teenagers in Italy, to monks in India and special education to elementary-aged students in Indonesia. She was most recently in administration where she coordinated special needs and mental health services for children in underserved communities. She currently works as a special educator and yoga instructor for kids. In her free time, Jennifer can be found creating art, doing yoga, frequenting used bookstores and paddleboarding.

Jennifer earned a B.A. in Global studies University of California Santa Barbara and M.S. in Special Education from Lehman College.

Watch a Video about Jennifer
Rob Morris

Rob Morris

Head of Technology

Rob is founder and lead developer at Irongaze Consulting, a web development and technology consultancy that has helped small businesses and start-ups harness technology to enhance the world we live in. In working with Lexercise, he brings 15 years of experience in building usable software to the challenges of online education. Rob's time at Irongaze has seen him working with clients to help factories become more sustainable and energy efficient, build tools for local farmers and landscapers, and work to preserve and enhance ecologically valuable land throughout North Carolina.

Prior to founding Irongaze, Rob worked for, was V.P. of Engineering at a Silicon Valley start-up and founded a computer game development company. He received his B.S. in Computer Science from Stanford University in 1996.

Beyond his professional commitment to making the world a better place through technology, Rob is an avid educator both as a martial arts instructor and as the parent of two young children just entering the reading years.

John Sheppard

John Sheppard

Front End Designer / Developer

John Sheppard is a front-end web developer based out of Palm Beach, Florida. John received a Bachelors of Science from the University of Central Florida in 2007 and immediately began working in the industry as an interface engineer, designing simpler and more intuitive methods of interacting with the web. Currently, John works as a freelance consultant helping to create internet strategies for small and medium-sized businesses across the nation. In the past two years, John has assisted Lexercise with developing online advertising content, refining creative assets and building internet-based tools to extend the efficiency of the Lexercise platform.

Daniel Mason

Daniel Mason

Head of Search Engine Optimization/Marketing

Daniel is based out of Chicago, IL and works as a consultant to startup and mid-size companies as a marketer, technologist and data scientists. Daniel has been with Lexercise since November 2012 and works to help bring the company's industry-leading technology and solutions to more customers through customer acquisition and online marketing strategies. Daniel received a Bachelors of Science in Mathematical Business from Wake Forest University in Winston-Salem, NC in 2010.

Ted Baxa

Ted Baxa


Ted provides marketing, sales, product, and strategy consulting services to Lexercise. Since 2012, Ted's helped the business achieve triple-digit growth while reaching thousands of new families. He graduated with Highest Distinction in Economics from the University of North Carolina as a Morehead-Cain Scholar and lives in Raleigh, NC.

Lexercise also works with a number of consultants who bring specific expertise to the company's projects:

J. I. Kleinberg is a writer and editor for Lexercise. She holds an M.A. in Design from U.C. Berkeley and is co-author of Fat Stupid Ugly: one woman's courage to survive (Health Communications, Inc., 2004).

Beth Sinteff is an assistive technology (AT) consultant for Lexercise. She is a certified speech-language pathologist (CCC-SLP) and holds an M.S. from the University of North Carolina in Chapel Hill. Beth provides speech-language therapy services in a school for students with autism and social emotional challenges as well as to private clients through her consultancy, Every Way Communications, in Pittsburgh, Pennsylvania.

Ariel Spivak is a business and strategy consultant to Lexercise. He holds an MBA from INSEAD, spent five years as a senior manager for a management consulting firm, has business development and sales experience in technology and is currently working as Strategic Partnership Development Manager at Google in Mountain View, CA.

David Westen is technical consultant for Lexercise. He is a Stanford University graduate, a Silicon Valley e-learning entrepreneur and co-founder/CTO of a VC-backed e-learning startup, which sold in 2002. He is principal at Redshift Digital, Inc., a San Francisco-based consulting firm focusing on Internet business strategy, user experience design, and interactive media.

Connie Williams serves as linguistic content consultant for Lexercise. She is a Speech-Language Pathologist at Guilford County Schools in Greensboro, North Carolina.